Authors! Expand Your Kindle Readership Using Keywords

Reclaim My Heart 300 x 400

When authors upload a book using Kindle Direct Publishing (KDP), part of the process is selecting Categories and Keywords.

Choosing appropriate categories allows your book to show up on various bestselling lists such as Contemporary Romance or Self-Help or Science Fiction. However, did you know that the keywords you choose can also cause your book to be listed in categories that are not available on the KDP dashboard? That’s right. Keywords are not just for customer browsing purposes.

Let’s use my latest romance novel as an example. Reclaim My Heart is a contemporary romance, and that’s one of the categories I chose. I also chose Drama, and the book has kept a high enough sales ranking to show up on the Kindle Drama Bestsellers List. However, the book also deals with an interracial couple, and the Native American aspects of the story make the book multicultural. I discovered that there’s a Kindle Romance Interracial & Multicultural List. I wrote to KDP to see how I could get my book listed in this category. The Kindle tech explained that, in order to be listed in Interracial & Multicultural category, I had to use those two words in my keywords on the KDP dashboard. The tech also sent me a link where Amazon has listed dozens of keywords that can help you get your books listed in very detailed categories.

Categories With Keyword Requirements

Find new readers for your books by periodically swapping out appropriate keywords for your books.

Happy writing!


About Donna Fasano

USA Today Bestselling Author Donna Fasano has written over 30 romance and women's fiction novels. Her books have won awards and have sold 4 million copies worldwide.


  1. Great blog post and so informative…I try to change mine around every so often…Double Occupancy landed #1 on Travel – Mexico…LOL …won’t those readers be in for a big surprise!

  2. Great info, Donna. Hadn’t thought about changing the keywords around now and then. Thanks a bunch!

  3. Excellent, Donna, thank you! Great advice.

  4. Really useful, Donna! Thanks!

  5. Useful information to know. Although I usually end up searching for books to read rather than loading them 🙂

  6. Thank for the great information. I did not know about that category and keyword list at kdp. I adjusted all the keywords on 8 novels today. Hope it helps. I was so clueless!

  7. Thanks for providing this information! I uploaded a book a couple of weeks ago and somehow found that list of Categories with Keyword Requirements. I was able to nicely load my categories so Amazon would like them. I loaded two more books today, and I couldn’t find that list for beans. So now you’ve nicely provided it and I can go back to KDP and fix whatever needs fixing.
    I enjoyed Reclaim My Heart.

  8. Excellent post and thank you for the tips – I learnt some new things today!

  9. Thanks Donna!!
    Important stuff 🙂
    Much appreciated.

  10. Thanks, Donna! Appreciate the info, and changed a few things, too! 🙂

  11. Margaret Lynette Sharp says:

    Useful advice! Thanks, Donna. 🙂

  12. Donna! You just keep giving and giving. Your useful information is non-stop. This is my first visit to Indie chicks cafe. I think I’ll hang around a bit. For sure I’m going to learn something.

  13. I just wrote a blog related to this subject earlier this week. I talk about how to choose the categories for your book based on which bestseller lists you’re most likely to be able to land on. Most books can fall into more than just the 2 categories you’re allowed for eBooks.

  14. Great info, Donna. On a similar note to choosing keywords, I’m still trying to make sense of how choosing the category “non-classifiable” might affect these things. Any thoughts on that?

  15. Thank you! This hase been on my to-do for a few months now, and you have spurred me to get t done this weekend. Good advice and worth doing.

  16. Great information. I wish I’d know this earlier. 🙂

  17. Thank you, Donna. This is new information to me, and it will be invaluable to authors. I plan to review all my Amazon categories and keywords now.

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    The .ca page doesn’t load.

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  1. […] Amazon has a gigantic list of “keyword requirements” for individual genres, helping independent authors discover the best online labels and categories for a particular book. Follow the links below to explore. Romance novelist Donna Fasano (pictured, via) shared some advice for independent writers: […]

  2. […] the Indie Chicks CafĂ©, Award-winning romance author, Donna Fasano, points out that keywords are not just for customer browsing purposes. Donna explains how she uses […]

  3. […] Locke’s How to Get your books into the right Categories and Sub-categories; Donna Fasano’s Authors! Expand Your Kindle Readership Using Keywords, which includes a link to Amazon’s canned list of keywords, a backdoor to get into some of their […]

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