When authors upload a book using Kindle Direct Publishing (KDP), part of the process is selecting Categories and Keywords.
Choosing appropriate categories allows your book to show up on various bestselling lists such as Contemporary Romance or Self-Help or Science Fiction. However, did you know that the keywords you choose can also cause your book to be listed in categories that are not available on the KDP dashboard? That’s right. Keywords are not just for customer browsing purposes.
Let’s use my latest romance novel as an example. Reclaim My Heart is a contemporary romance, and that’s one of the categories I chose. I also chose Drama, and the book has kept a high enough sales ranking to show up on the Kindle Drama Bestsellers List. However, the book also deals with an interracial couple, and the Native American aspects of the story make the book multicultural. I discovered that there’s a Kindle Romance Interracial & Multicultural List. I wrote to KDP to see how I could get my book listed in this category. The Kindle tech explained that, in order to be listed in Interracial & Multicultural category, I had to use those two words in my keywords on the KDP dashboard. The tech also sent me a link where Amazon has listed dozens of keywords that can help you get your books listed in very detailed categories.
Find new readers for your books by periodically swapping out appropriate keywords for your books.